Alain Renaudin’s dual experience as deputy managing director of the Ifop polling institute and president of DDB Corporate within the US-based communications group has given him a very strong awareness of public opinion, social issues and the new role that socio-economic players must play in it.

Alain Renaudin became interested in sustainable development after the Johannesburg summit in 2002, set up observatories and advised numerous groups and institutions on these strategic issues. While he advocated throughout the 2000s that we should “move from teaching the why to teaching the how”, his “encounter” with biomimicry through his participation in the creation and development of Ceebios was a revelation: it is the “how” of sustainable development, a toolbox that reconciles the environment and development, and makes ecology a solution and no longer just a constraint.

In November 2011, he created Newcorp Conseil to support and advise on strategies, projects and communication around CSR – research – innovation – transition issues, on institutional and political issues with a view to revealing other fields of possibility to propose the paradigm shift that is essential to the transformation that must take place.

Eager to make biomimicry better known, he created a first conference in march 2015 at the Maison de la Chimie in Paris. Encouraged by the enthusiasm generated, and convinced of the need to reveal and encourage bio-inspiration, he proposed to launch the challenge of creating a major annual, multidisciplinary and multicultural meeting on this emerging theme. Its objective is to reveal biomimicry not only as a field of academic and industrial excellence for France, but also as a tool for international outreach, a factor for promoting research and to offer, through bio-inspiration, a formidable tool for raising awareness and re-awakening interest in biodiversity. At the confluence of ecology, research, technology, economics, but also philosophy and politics, Alain Renaudin considers biomimicry to be a project for society, an accelerator of change, and an ally of the indispensable reconnection between man and nature.

Today, Biomim’expo is part of Newcorp Conseil’s range of offers on these transition and innovation issues. Alain Renaudin holds a master’s degree in economics from the Iniversity of Paris Sorbonne and a postgraduate degree from Sciences Po Paris.

Conférence

• Biomimicry: A much promising innovation process for the perfume industry