Born into the family-owned house Panouge, founded in 1947, Alberto Naim grew up immersed in the world of fragrance. During the Covid crisis, he successfully led a major transformation by developing online sales, redefining the distribution of the Maison’s niche brands, and modernizing their communication while staying true to their heritage.

Today, as Commercial Director of Jacques Fath Parfums, he represents the new generation shaping the brand’s future.
Under his leadership, Jacques Fath Parfums has experienced strong growth and opened its first flagship store in Paris in June 2025.

Conférence

• Round table : Heritage brands, when vintage reassures