She knows that insularity never leads to happiness. It is precisely for this reason that she chose perfumery — as a way to connect people to one another.

Unlike many perfumers, Anne-Sophie grew up amid the scents of asphalt and concrete, far removed from any real connection to nature. Raised in the suburbs of Paris, she draws her inspiration from the urban landscape, creating a daring perfumery that values creativity over mere decoration.

In place of the serene harmony so often sought by perfumers, she embraces dissonance, texture, and surprise. To realize her vision, she fearlessly combines abrasive synthetic molecules — often in bold doses — with the finest natural ingredients. Formula after formula, this extravagant creator is shaping an aesthetic manifesto that challenges convention and resists restraint. After all, what’s the point of merely replicating nature when one can joyfully break the mold, driven by an unrestrained passion for experimentation?

Conférence

• Case study – Rewriting the rules to win over consumers