Annie Begnaud

ab agency

Annie Begnaud, the founder of ab agency, provides support to companies with their Innovation and Business Development challenges in the widest scope. Accelerating Business expansion & Value is her key mission.

Combining experience, analysis and strategic vision, she helps companies differentiate themselves, add specific value to their offerings and innovations, expand their perspective and impact within their ecosystem, develop ad hoc go-to-market strategies. She also operates on the ground to convert innovations and opportunities into profitable and long-lasting businesses.

Originally an executive manager at P&G, Annie has served leading packaging companies as business units and global business developments VP, has developed innovative and strategic concepts as well as acquired a wealth of experience in managing complex projects and consultative selling with major global players.

Her customers are manufacturers in the Beauty value chain, MarTech start-ups and service providers (in the today’s strategic fields of customer experience, traceability and transparency).

Annie is a member of the Board of CEW, particularly active with young brands in the sector and alert to all issues relating to the transformation of our industry. She is a member of several advisory committees at trade fairs for the Beauty and Packaging industries.

  • Sampling as an activation vector