As a founder of fragrance creation and olfactory marketing agency Le Musc & La Plume, Aurélie Dematons supports brands in their projects, from concept to creation (marketing, evaluation and communication).

Aurélie débuted her professional path at Coty, then trained in fragrance formulation. She explores various areas of innovation, including: perfume gestures, diffusion of fragrances in the air, creation for other sectors (health, hospitality, retail, automobile, rail). In 2017, she went on a world tour of perfume plants, an opportunity to understand the industry from a different perspective.

Aurélie contributes to the Nez magazine and is a member of the “Collectif Nez”.

Conférence

• Perfume voyage: World’s boldest fragrance innovations 2022-2023