Dao Nguyen is the founder of Essenzia ByDao, a boutique strategic marketing agency, dedicated to help fragrances and beauty brands win the hearts of young Chinese consumers, since 2013.

Through her unique approach blending strategic marketing with anthropology of taste, she helps her clients (L’Oréal, LVMH, Takasago…) better navigate the landscape, surface growth opportunities and potentialize their business.

Born in France with Vietnamese and Chinese origins, Dao graduated from ESSEC Business School, MIT (Advanced data analytics), and Louvain University (anthropology).

She also worked more than 15 years in international marketing and strategy in major corporations (L’Oréal, Clarins, Bvlgari…).

Conférence

• How niche perfume brands are capturing Chinese shoppers