Growing up around fragrances, Demi Rawling developed a stronger connection with them as a teenager, investing a lot of her time researching the industry. Eventually, she decided to start reviewing her fragrance collection on YouTube, hoping to connect with people whom share my passion for perfume. Four years later, she has built one of the largest online fragrance communities.

After sniffing hundreds of raw materials and fragrances from all around the world, her once called hobby has now become her career – sharing her knowledge and passion online and helping her followers to learn, discover and navigate through the market today.

Conférence

• From YouTube fragrance reviews to perfume creation