Frédéric Meneghello is a luxury marketing consultant specializing in fragrance strategy, brand identity, and customer experience design.

Founder of the Paris-based studio Eaux Rares, he collaborates with brands and designers to craft their narratives and bring them to life — from brand platforms and visual direction to digital engagement, retail experiences, and customer loyalty.

Since 2016, he has been continuously monitoring the perfume market: aesthetic shifts, market saturation, the emergence of new olfactory communities, and the rise of the hyper-critical Generation Z.

Conférence

• “Hyper-hyped” concepts: Launching fragrances in a saturated market