Julie-Anne Noublanche, fragrance expert consultant at Semantiweb, has honed her expertise through a Master’s degree from ISIPCA and marketing roles at fragrance houses Givaudan and Mane.

She has built a diverse marketing career across both FMCG and luxury divisions, working for leading global companies such as Unilever, L’Oréal, and LVMH.

Her experience spans global and regional marketing development, consumer insights, and fieldwork, strengthening her expertise in innovative fragrance brand strategy and mix implementation.

Driven by a personal passion for psychology and innate curiosity, Julie-Anne also conducts societal and exploratory studies.

Conférence

• TikTok Effect: Gen Z and Alpha redefine perfume and its use