Strategic Marketing Manager
A graduate of Paris-Dauphine (Master’s in International Affairs), Laetitia joined the Pochet Group in 2019 within the Strategic Marketing Department.
Laetitia supported the development of luxury products through the design of innovation plans and new collections for B2C and B2B groups. The common thread of her professional path is the promotion of products resulting from rich know-hows, through the deployment of added-value international strategies. She began her career in the marketing of fragrance products at Guerlain in Canada, before joining Arc International to innovate in tableware. At Arjowiggins Creative Papers, she developed several brands of creative papers. Glass, metal, ceramics, and even paper… form a large scope of materials that she has been able to promote and deploy on global markets.
Within the Pochet Group, Laetitia’s roadmap is to guide the product/process strategies of the divisions, to design the innovations of tomorrow, in line with consumer expectations and future trends. And to promote the group’s know-hows.