Marielle Belin

La Marque & la Manière

Marielle Belin was international marketing director at Thierry Mugler and then VP marketing for Issey Miyake perfumes. For 15 years her experience was build up in contact with visionary fashion designers and perfume consumers.

In 2011 she founds La marque & la manière, a consultant agency aimed at developing exclusive approaches for brand’s innovation and creativity.

She launches in 2012 “Sense & Story” a qualitative survey method based on sensory stimuli.

In 2019 she proposes “Myth & Signature” an innovative approach for brands and perfume creation.

Since 2014 she is teacher at the École Supérieure du Parfum.

  • The revival challenge of heritage brands