Expert in digital innovation and marketing within the fragrance industry. He leads ScentXP, a company specialized in olfactory technologies that combine data intelligence, perfumery expertise, and premium user experiences to elevate the perfume category.

With a background as a creative director in advertising and deep experience in brand strategy, Mario explores how scent data and experience design can redefine how people discover and connect with fragrance.

Conférence

• Boosting fragrance discovery from online to retail