Michelle Algazi


Michelle Algazi is an Insights Crafter at Dynvibe. She specializes in decrypting consumers’ shifting behaviors and the impact these changes will have on the beauty industry. She is passionate about understanding consumers’ viewpoints and attitudes through Social Media Intelligence as well as detecting weak signals and emerging trends in order to gain a prospective outlook on future trends.

  • ”Fragrance disillusion” / ”fragrance recession”: consumer rebellion