Nicolas Cano

Alibaba Group

Fashion & Luxury Business Development Director

Nicolas Cano has over 15 years of international expertise in the luxury sector.

He started his career at L’Oréal in the Luxury Division as a Product Manager before joining in LVMH in 2005, working at Dior Homme and then Christian Lacroix as Commercial Development Manager for Europe, and then EMEA. In 2010, Nicolas joined the Chalhoub Group to develop the Chanel franchise network in the Middle East. In 2016, Nicolas took over the General Management of the Symphony Group, the Alabbar Group’s retail branch, deploying an omni-channel strategy and the opening of exclusive concept stores in the extension of the Dubai Mall.

Since May 2018, Nicolas Cano has held the position of Fashion & Luxury Business Development Director at Alibaba Group and leads e-commerce deployment of major Houses on Alibaba’s B2C platform, Tmall & Tmall Luxury Pavilion.

Nicolas graduated from the École Supérieure de Commerce de Nantes (AUDENCIA).

  • Case study: Niche perfumes and Chinese consumers on Tmall