Othman Chiheb is a recognized expert in emerging technologies and a pioneer in Emotion Tech, exploring how brain-computer interfaces and AI can decode human emotions in real time.

As Chief Marketing Officer of HABS, he helps luxury and beauty brands transform their creative and product strategies through emotional data, because Emotion is the new KPI.

A passionate storyteller, he translates complex neuroscientific insights into clear, inspiring narratives that elevate how fragrance and luxury houses understand desire, resonance, and consumer impact.