Pierre Guéros was born and raised in Paris, France. His father, a master furrier for the most famous fashion designers, was running a workshop infused with the smells of leather, fur and waxed wood. He embarked on a career as a perfumer, which matched his creative and scientific mind. In 2001, he began his apprenticeship in Germany, which he continued in New York. In 2012, he joined the Symrise team, first in Dubai then in Paris since 2018. Pierre has signed perfumes such as: Cristal d’Eau, by Repetto; Gold Incense, by Carolina Herrera; Sublime Tonka, by Roberto Cavalli; Oud Couture, by Carolina Herrera; or Myrrhe Carmin by Givenchy, etc;

Conférence

• Neuro-metric data to create strong emotions and impactful story-telling