Pierre Vinet


Retail Director

An interior designer graduate, Pierre began his professional career at Fitch, before moving to China where he upgraded and updated his approach of retail with a focus on digital trends.

Once back in France, he joined the Apanache agency, with which he partnered in 2015 to create Bweez, a digital retail agency that shakes up experiential codes by putting technology at the service of brands. His vision is that online and offline now combine to redefine the rules of tomorrow’s retail and create a truly immersive retail.

  • Round table: AI and data: A new link between creators and consumers?