Savéria Guelfucci developed her expertise at the core of some of the most influential names in the perfume and cosmetics industry, spending 14 years working across the United States, the United Kingdom, and France. A business school graduate, she led major marketing initiatives — ranging from the development of iconic products to the creation of innovative activation campaigns with distributors.

Guided by her passion for olfactory experiences and emerging market trends, Savéria took a pivotal step in 2021 by moving to the supplier side and joining Aptar Beauty. She now supports European brands in crafting promotional and sensory campaigns, delivering customizable, end-to-end packaging solutions — from primary packaging and decoration to filling services. Her ambition? To turn every consumer interaction into a memorable experience.

Conférence

• Reinventing fragrance sprays for a truly portable fragrance