Armaan Mehta


co-Founder, Director

Armaan Mehta graduated from the London School of Economics with a a degree in Mathematics and Economics. Having always had a passion for fragrances, Armaan decided to venture in this industry – particularly the Digital and Marketing space with Odore. There was noticeably a lack of tech innovation within this industry and utilising his mathematical and analytical background, he wanted to optimise sample distribution, data collection and introduce further analytics to leading brands. 

  • Understanding consumers through e-sampling campaigns