Marie-Hélène Straus

Chalhoub Group

Chief Officer, Consumer & Innovation Strategies

Marie-Helene began her career in 1991 after completing a bachelor degree in finance at l’Ecole Supérieure de Gestion in Paris and a Masters in Marketing and Communications in Zurich.

International expert in brand development on a commercial, marketing and communication level, Marie-Helene gained her experience in major international cosmetic groups, corporate real estate as well as in the distribution and retail of luxury products. The various missions entrusted to her were always directly related to brand development and innovation.

Her journey begins at Sanofi Beauté where she held various commercial and marketing roles. In 1996 she was in charge of the International Trade Marketing and then became Area Manager in Asia and South America for Paco Rabanne within Puig. She joined Regus in 2001, specialized in the real estate business as International Marketing and Communications Director. In 2009, she decided to share her expertise as a development consultant before joining the Chalhoub Group in November 2011 heading the Strategy & Innovation division. Member of the Executive Committee and the Strategy Committee, Marie-Helene currently holds the position of Chief Executive of the Consumer and Innovation Strategies division at the Chalhoub Group, supervising the departments of Business Intelligence, Omni-channel Marketing, Guest Experience, Corporate Communications and Sustainable Engagement.

As an NLP certified Coach, she always invests in Human Sustainable Development and is currently writing a book emphasizing the nine managerial principles aligned with their living principles (Edition “Les Liens qui liberent” Paris). Heavily engaged in humanitarian; she is a member of several associations and President of “Tchendukua – Ici et Ailleurs” an NGO fighting to give back land to primitive civilization and protecting biodiversity.

  • Fragrance in the GCC at the age of digitalisation / New retail concepts and experiential Consumer