C&MI Director EAME - Symrise AG
Patricia Arnostti is the Regional Consumer & Market Insights Director at Symrise France, Scent & Care Division. She is Brazilian and she graduated as Food Engineering at Maua Technology Institute in Brazil. Before coming to Europe, she has been working in Flavors and Fragrances Industry for 17 years in Latin America. Patricia has pursued her career in Consumer Research field in multiple categories: Food, Beverages, Home care, Personal Care and Fine Fragrances. She also has a large experience with Sensory Science and its methodologies. Patricia has accumulated multiple countries insights and consumer behavior understanding along her career life, as consequence, contributed extensively in product development processes. Since 2015, she is part of the implementation team of a Global Neuroscience Program at Symrise, called GenIsys, which is led by Singaporean team in collaboration with various external partners, universities and institutions.