Fragrance Innovation Summit

Early Bird (until the 30 September, 2026 included): 520 €

Fragrance Innovation Summit 2026

November 25, 2026 | Paris

Having transformed creation, product development, and marketing, artificial intelligence is now reshaping consumer behavior itself. Guided by ChatGPT and other conversational assistants, as well as AI-powered search engines capable of instantly comparing hundreds of fragrances, identifying lower-cost alternatives, decoding scent profiles, or uncovering previously unknown brands, consumers now wield unprecedented influence over their purchasing decisions.

This shift is rewriting the rules for the entire fragrance industry. Brands no longer control the narrative surrounding their creations and must contend with the rapid rise of dupes and AI-driven recommendations. Fragrance houses and ingredient suppliers are seeing their expertise exposed to even greater transparency.

At the same time, AI is unlocking entirely new possibilities. Hyper-personalized fragrance recommendations, made-to-order creations, and neuroscience-driven approaches to emotion: as artificial intelligence makes the seemingly impossible both possible and accessible, expectations are rising just as quickly.

This new landscape presents as many opportunities as it does challenges. How can brands preserve the value of creativity when AI enables constant comparison? How can they build desirability when conversational interfaces increasingly shape consumer choices? How can innovation remain distinctive as imitation accelerates? And above all, how can the fragrance experience evolve to deliver what artificial intelligence can never truly replicate: emotion, surprise, human connection, and desire?

Program

Subject to change

Note: simultaneous translation (French<->English) will  be available throughout the entire conference day

08h30 – 09h00
Registration desk & welcome coffee

09h00 – 09h10 
Opening speech
Vincent Gallon | PREMIUM BEAUTY NEWS
Philippe Ughetto | FRAGRANCE FOUNDATION FRANCE

SCENTSCAPE: CHARTING NEW OLFACTORY TERRITORIES

09h10 – 09h30
A global tour of innovations redefining fragrance
Aurélie Dematons | LE MUSC & LA PLUME
Vincent Gallon | PREMIUM BEAUTY NEWS

09h30 – 09h50
Global market enters a new phase as dupes gain momentum
Mathilde Lion | CIRCANA

09h50 – 10h05
How are Asian brands rewriting what fragrance can be
Dao Nguyen| ESSENZIA BY DAO

10h05 – 10h20
From tradition to global trends: A new generation of Indian fragrance brands
Héloïse Lefebvre du Prey | ASIA COSME LAB

10h20 – 10h30
Gen Z men and fragrances
speaker to be confirmed

10h30 – 11h00 — COFFEE BREAK

FRAGRANCE REIMAGINED: THE ERA OF EXPERIENCE

11h00 – 11h15
From the U.S. to China’s, fragrance clubs redefine scent discovery
Antoaneta Becker | CHINA-BRITAIN BUSINESS COUNCIL

11h15 – 11h30
From algorithms to emotion: How AI is making fragrance discovery more human
Ben Janoušek | KAORIUM

11h30 – 12h00
Perfume as an artistic medium? Strengthening brand identity
Stéphanie Gazel | GAZEL STUDIO
Marc Chaya | ORA (video record)
David Benedek | BDK PARFUMS

12h00 – 12h15
Who owns the story? Building a distinctive narrative in fragrance
speaker to be confirmed

GUEST SPEAKER

12h15 – 12h35
From Harmay to TMall: New retail experiences in China
Jason Ju Chunmao | JUS TANGERINE

12h35 – 12h45 — Q&A

12h45 – 14h00 — LUNCH BREAK

FRAGRANCE IN THE HYBRIDIZATION AGE

14h00 – 14h15
From São Paulo to Shanghai: The thousand and one faces of perfume
speaker to be confirmed

14h15 – 14h30
Scent and the brain: what neuroscience gets right (and wrong) about us
speaker to be confirmed

14h30 – 14h45
fMRI, Data, and AI: Putting emotions to the test
Éloïse Gerardin Appelmans | BRAIN IMPACT NEUROSCIENCE

14h45 – 15h00
Case Study : A fine fragrance house seen through the prism of neuroscience
Audrey Semeraro | EDENIST

15h00 – 15h15
Packaging innovation: Rethinking spray delivery for hybrid and alcohol-free fragrances
Thomas Clémence | APTAR BEAUTY

15h15 – 15h30
Beyond the spray: reformulating fragrance chemistry
Gaël Boutry | GBC SUPERGA BEAUTY

15h30 – 16h00 – COFFEE BREAK

CYBERNETIC OR HUMAN? DEFINING UNIQUENESS IN THE AGE OF AI

16h00 – 16h30
Panel discussion – Dupes and AI: In a world of endless possibilities, how can brands preserve the value of creativity?
Moderator : Annie Bégnaud | AB AGENCY
speakers to be confirmed

16h30 – 16h45
In-store AI experience: From 12th century to 21st century in one minute 
Avner Gal | IROMA SCENTS

16h45 – 17h00
Getting found: fragrance brand visibility in AI search
speaker to be confirmed

17h00 – 17h30
Panel discussion – Creating the inimitable: How ingredient innovation shapes unique olfactory signatures
Moderator: Sophie Normand | PREMIUM BEAUTY NEWS
speakers to be confirmed

17h30 – 17h45
Olfactive workshop: Latest olfactory trends around the world
Isabelle Ferrand | CINQUIEME SENS

17h45 – CONCLUSION

Speakers

Audrey Semeraro

Audrey Semeraro

Edeniste

Antoaneta Becker

Antoaneta Becker

China-Britain Business Council

Eloïse Gerardin

Eloïse Gerardin

Brain Impact Neuroscience

Gaël Boutry

Gaël Boutry

Global Beauty Consulting - Superga Beauty

Mathilde Lion

Mathilde Lion

Circana

Thomas Clémence

Thomas Clémence

Aptar Beauty

Jason Ju Chunmao

Jason Ju Chunmao

Jus Tangerine / TFx Tmall Fragrance

Ben Janoušek

Ben Janoušek

Kaorium

Avner Gal

Avner Gal

iRomaScents

Héloïse Lefebvre du Prey

Héloïse Lefebvre du Prey

Asia Cosme Lab

Isabelle Ferrand

Isabelle Ferrand

Cinquième Sens

Aurélie Dematons

Aurélie Dematons

Le Musc & La Plume

Sophie Normand

Sophie Normand

Premium Beauty News

Kristel Milet

Kristel Milet

Premium Beauty News

Eva Jouët

Eva Jouët

Premium Beaut News

Vincent Gallon

Vincent Gallon

Premium Beauty News

Registration

In partnership with

Event on registration only.
Reception from 8:30 am.

Contact us

Photo :  www.verso-victoire.com

VERSO
Centre de conférences
52 rue de la Victoire
75009 Paris

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