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Fragrance Innovation Summit

November 26, 2025 | PARIS

The Fragrance Innovation Summit returns to Paris on November 26, 2025, offering a 360° perspective on the transformations reshaping the world of perfume.

From bold launches and new sensory rituals to global market challenges and the rise of younger generations, fragrance is evolving faster than ever and is set to play a pivotal role in the growth of the cosmetics market.

As new consumers reshape expectations, boundaries between categories are dissolving, while usage and application methods continue to transform.

To stand out from the mass, brands are focusing on strong olfactory differentiation, supported by new narratives and the power of social media, as well as innovative formats and redesigned packaging.

Because fragrance is far more than scent, join leading experts and industry professionals this November for an exclusive journey into innovation!

Early Bird: 520 €

SPEAKERS 2025

Haweya Mohamed
plus

Haweya Mohamed

THE COLORS

Aurélie Dematons
plus

Aurélie Dematons

Le Musc & La Plume

Sophie Normand
plus

Sophie Normand

Premium Beauty News

Philippe Ughetto
plus

Philippe Ughetto

Fragrance Foundation France

Vincent Gallon
plus

Vincent Gallon

Premium Beauty Media

Kristel Milet
plus

Kristel Milet

Premium Beauty News

Eva Jouët
plus

Eva Jouët

Premium Beaut News

PROGRAM 2025

(draft program: topics and slots may be modified)

Registration desk & welcome coffee

30 min

Eva Jouët

Eva was educated from an engineering school in Shanghai but never had a chance to design a single automobile. However she is now happy to work in the most beautiful sector: cosmetics. After more than 10 years of experience as director of business development in supply chain, she created her own brand, Maison Dakota, in […]

https://www.premiumbeautynews.com/

Opening speech

5 min

Vincent Gallon

Based in Paris, France, Vincent Gallon reports on the cosmetics industry worldwide. He studied Political Sciences and Law at the Université Lumières in Lyon and Université Panthéon-Sorbonne in Paris, and Marketing at the EM Lyon business school. Vincent has a long-standing experience in the cosmetics industry. He started his career at the French beauty federation […]

https://www.premiumbeautynews.com
Philippe Ughetto

Philippe Ughetto began his career at Lancaster Cosmetics then joined Bush Boake Allen as Sales Director Fragrances then General Manager France. He joined Arcade Marketing in 1997 as European Director. He will take over the reins of International and General Management of the subsidiary in 2007. In September 2016, Philippe Ughetto joined Doro, a luxury […]

https://www.fragrancefoundation.fr

Perfume voyage: World’s boldest fragrance innovations 2024-2025

20 min

Vincent Gallon

Based in Paris, France, Vincent Gallon reports on the cosmetics industry worldwide. He studied Political Sciences and Law at the Université Lumières in Lyon and Université Panthéon-Sorbonne in Paris, and Marketing at the EM Lyon business school. Vincent has a long-standing experience in the cosmetics industry. He started his career at the French beauty federation […]

https://www.premiumbeautynews.com
Aurélie Dematons

As a founder of fragrance creation and olfactory marketing agency Le Musc & La Plume, Aurélie Dematons supports brands in their projects, from concept to creation (marketing, evaluation and communication). Aurélie débuted her professional path at Coty, then trained in fragrance formulation. She explores various areas of innovation, including: perfume gestures, diffusion of fragrances in […]

https://www.musc-plume.com

From access to ultra-luxe : A dual global fragrance market

20 min

Creating a ‘persona’: How niche perfume brands are capturing Chinese shoppers

20 min

Fueling the fragrance boom: Gen Z in Southeast Asia

15 min

“Hyper-hyped” concepts: Launching fragrances in a saturated market

15 min

COFFEE BREAK

30 min

Case study – Rewriting the rules to win over consumers

15 min

From sensory innovation to emotion: the art of creating desire

15 min

Innovative packaging solutions for new fragrance rituals

15 min

Round table – Navigating diversity challenges in a global market

30 min

Haweya Mohamed

Haweya Mohamed co-founded Afrobytes in 2015. Afrobytes is a platform designed to connect African start-ups and innovators with international tech stakeholders, notably European start-ups, companies and investors looking for growth and investment opportunities in the African market. Ms. Mohamed also co-founded The Colors in 2019, an agency specializing in the fast-growing multicultural beauty market. She […]

https://www.thecolo.rs

Guest Speaker – Bringing Brazilian scents to the world: Overcoming market challenges in Europe and the U.S.

20 min

LUNCH BREAK

1h 15 min

Emotional design : Decoding emotional responses from brain waves

15 min

New active molecules and unique protocols : what’s behind “active fragrances” ?

15 min

Trigger positive emotions and proven benefits through fragrances

15 min

From fragrance to identity: Designing emotional presence through scent

15 min

Reinventing fragrance sprays for a truly portable fragrance

15 min

A sustainable technology for capturing volatile olfactory molecules

15 min

Biodegradable microspheres for new fragranced sensorial features

15 min

A plant cell biotech platform for fragrance ingredients without cultivation

15 min

COFFEE BREAK

30 min

TikTok Effect: Gen Z and Alpha redefine perfume and its use

15 min

Boosting fragrance discovery from online to retail

15 min

Round table : Heritage brands, when vintage reassures

30 min

Sophie Normand

Sophie Normand is now editor for Fragrantica and Premium Beauty News. She also writes for niche perfumery brands. In parallel with this editorial activity, she leads olfactory training and trend tours dedicated to niche and high-end perfumery brands.

https://www.premiumbeautynews.com/

Olfactive workshop: Latest olfactory trends around the world

20 min

CONCLUSION

10 min

PARTENAIRES

 

 

CONTACT & DIRECTIONS

Event on registration only.
Reception from 8:30 am.

Contact us

VERSO
Centre de conférences
52 rue de la Victoire
75009 Paris

Access map

REGISTRATION

Register on line,
secure payment by credit card (possibility of reservation for payment by bank transfer or check)

EARLY BIRD

520 € HT

Early bird is avaiable until the 3th September, 2024 (included)
STANDARD

624 € HT

Standard – 1 Personne