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Fragrance Innovation Summit

November 26, 2025 | PARIS

The Fragrance Innovation Summit returns to Paris on November 26, 2025, offering a 360° perspective on the transformations reshaping the world of perfume.

From bold launches and new sensory rituals to global market challenges and the rise of younger generations, fragrance is evolving faster than ever and is set to play a pivotal role in the growth of the cosmetics market.

As new consumers reshape expectations, boundaries between categories are dissolving, while usage and application methods continue to transform.

To stand out from the mass, brands are focusing on strong olfactory differentiation, supported by new narratives and the power of social media, as well as innovative formats and redesigned packaging.

Because fragrance is far more than scent, join leading experts and industry professionals this November for an exclusive journey into innovation!

— Simultaneous translation in English and French —

Standard: 650 €

SPEAKERS 2025

Nelly Chenelat
plus

Nelly Chenelat

LT PIVER PARFUMS

Thomas Fontaine
plus

Thomas Fontaine

PALLIDA

Julie-Anne Noublanche
plus

Julie-Anne Noublanche

Semantiweb

Alicia Rousselle
plus

Alicia Rousselle

Calyxia

Coralie Frébourg
plus

Coralie Frébourg

Versatile Paris

Katia de Martino
plus

Katia de Martino

ESSENTIA BEAUTY

Dao Nguyen
plus

Dao Nguyen

Essenzia ByDao

Sophie Magdelaine
plus

Sophie Magdelaine

Aptar Beauty

Mathilde Lion
plus

Mathilde Lion

Circana

Héloïse Lefebvre du Prey
plus

Héloïse Lefebvre du Prey

Asia Cosme Lab

Isabelle Ferrand
plus

Isabelle Ferrand

Cinquième Sens

Maud Lelièvre
plus

Maud Lelièvre

Cosmogen

Michael White
plus

Michael White

CPL AROMAS

Haweya Mohamed
plus

Haweya Mohamed

THE COLORS

Aurélie Dematons
plus

Aurélie Dematons

Le Musc & La Plume

Sophie Normand
plus

Sophie Normand

Premium Beauty News

Philippe Ughetto
plus

Philippe Ughetto

Fragrance Foundation France

Vincent Gallon
plus

Vincent Gallon

Premium Beauty Media

Kristel Milet
plus

Kristel Milet

Premium Beauty News

Eva Jouët
plus

Eva Jouët

Premium Beaut News

PROGRAM 2025

(draft program: topics and slots may be modified)

Registration desk & welcome coffee

30 min

Eva Jouët

Eva was educated from an engineering school in Shanghai but never had a chance to design a single automobile. However she is now happy to work in the most beautiful sector: cosmetics. After more than 10 years of experience as director of business development in supply chain, she created her own brand, Maison Dakota, in […]

https://www.premiumbeautynews.com/

Opening speech

5 min

Vincent Gallon

Based in Paris, France, Vincent Gallon reports on the cosmetics industry worldwide. He studied Political Sciences and Law at the Université Lumières in Lyon and Université Panthéon-Sorbonne in Paris, and Marketing at the EM Lyon business school. Vincent has a long-standing experience in the cosmetics industry. He started his career at the French beauty federation […]

https://www.premiumbeautynews.com
Philippe Ughetto

Philippe Ughetto began his career at Lancaster Cosmetics then joined Bush Boake Allen as Sales Director Fragrances then General Manager France. He joined Arcade Marketing in 1997 as European Director. He will take over the reins of International and General Management of the subsidiary in 2007. In September 2016, Philippe Ughetto joined Doro, a luxury […]

https://www.fragrancefoundation.fr

Perfume voyage: World’s boldest fragrance innovations 2024-2025

20 min

Vincent Gallon

Based in Paris, France, Vincent Gallon reports on the cosmetics industry worldwide. He studied Political Sciences and Law at the Université Lumières in Lyon and Université Panthéon-Sorbonne in Paris, and Marketing at the EM Lyon business school. Vincent has a long-standing experience in the cosmetics industry. He started his career at the French beauty federation […]

https://www.premiumbeautynews.com
Aurélie Dematons

As a founder of fragrance creation and olfactory marketing agency Le Musc & La Plume, Aurélie Dematons supports brands in their projects, from concept to creation (marketing, evaluation and communication). Aurélie débuted her professional path at Coty, then trained in fragrance formulation. She explores various areas of innovation, including: perfume gestures, diffusion of fragrances in […]

https://www.musc-plume.com

From access to ultra-luxe : A dual global fragrance market

20 min

Mathilde Lion

Mathilde Lion is Executive Director, Global Client Development and Europe Prestige Beauty analyst. Her expertise is based on more than 25 years of experience in market research and 20 years in the world of beauty. Mathilde Lion joined Circana/The NPD Group in 2005 with the launch of our BeautyTrends ® panel in France. Before joining […]

https://www.circana.com

How niche perfume brands are capturing Chinese shoppers

15 min

Dao Nguyen

Dao Nguyen is the founder of Essenzia ByDao, a boutique strategic marketing agency, dedicated to help fragrances and beauty brands win the hearts of young Chinese consumers, since 2013. Through her unique approach blending strategic marketing with anthropology of taste, she helps her clients (L’Oréal, LVMH, Takasago…) better navigate the landscape, surface growth opportunities and […]

https://www.essenziabydao.com

Fueling the fragrance boom: Gen Z in Southeast Asia

15 min

Héloïse Lefebvre du Prey

A French cosmetics expert with a passion for all things beauty, she has built her career at Asia Cosme Lab, a leading Asian beauty consulting agency. Currently overseeing the South East Asian markets, she travels regularly to Indonesia, Thailand, and India, deepening her expertise across diverse beauty cultures. Her key areas of interest include the […]

https://www.asiacosmelab.com

“Hyper-hyped” concepts: Launching fragrances in a saturated market

15 min

COFFEE BREAK

30 min

Case study – Rewriting the rules to win over consumers

15 min

Coralie Frébourg

A 2019 graduate of the École Supérieure du Parfum (ESP) in Paris, I decided to create my own brand of alternative perfumes at the age of 24, with no money or experience, in the midst of a pandemic, and looking for a job.

https://versatileparis.com/

Boosting fragrance discovery from online to retail

15 min

From global to glocal: Developing fragranced formulations and tailored designs aligned with local preferences as a growth driver

15 min

Katia de Martino

Après une formation en gestion, et des cours en mode et beauté, Katia de Martino a fondé Essentia Beauty dans le but d’offrir aux détaillants et aux marques un service complet allant de la création à la production de produits de beauté et de parfums sur mesure.

https://www.essentia-beauty.com

Innovative packaging solutions for new fragrance rituals

15 min

Maud Lelièvre

Maud is an expert in cosmetic applications and packaging innovation. She co-leads the innovation strategy, eco-design initiatives, and the development of patented, differentiated packaging and application solutions that deliver high added value for brands. Her work focuses on market analysis, trend forecasting, and supporting brands.

https://www.cosmogen.fr

Round table – Navigating diversity challenges in a global market

30 min

Haweya Mohamed

Haweya Mohamed co-founded Afrobytes in 2015. Afrobytes is a platform designed to connect African start-ups and innovators with international tech stakeholders, notably European start-ups, companies and investors looking for growth and investment opportunities in the African market. Ms. Mohamed also co-founded The Colors in 2019, an agency specializing in the fast-growing multicultural beauty market. She […]

https://www.thecolo.rs

Guest Speaker – Bringing Brazilian scents to the world: Overcoming market challenges in Europe and the U.S.

20 min

LUNCH BREAK

1h 15 min

Emotional design : Decoding emotional responses from brain waves

15 min

New active molecules and unique protocols : what’s behind “active fragrances” ?

15 min

Just add water: A new solution for water-based fragrances

15 min

Michael White

Michael White is the Global R&D Director at CPL Aromas, bringing more than 30 years of experience in innovation, leadership, and formulation across the household, personal care, and fragrance industries. His career spans both the customer and supplier sides, providing him with a deep understanding of the industry’s global dynamics. Over the past 25 years, […]

https://cplaromas.com/

From fragrance to identity: Designing emotional presence through scent

15 min

Reinventing fragrance sprays for a truly portable fragrance

15 min

Sophie Magdelaine

Sophie Magdelaine is an accomplished engineer and strategic leader with a career spanning over two decades across project management, customer development, and global marketing. Since graduating in 1997, she has built a dynamic trajectory marked by innovation, cross-functional collaboration, and market-driven strategy.

https://www.premiumbeautynews.com/fr/aptar-beauty-lance-nomad-refill-un,25132

A sustainable technology for capturing volatile olfactory molecules

15 min

Biodegradable microspheres for new fragranced sensorial features

15 min

Alicia Rousselle

As R&D Director of the Home & Beauty Business Unit at Calyxia, Alicia leads the development of fragrance microcapsules and biodegradable microspheres for Home & Personal Care. With over a decade of experience in perfumery and advanced technologies at companies such as IFF and Sozio, she now brings her expertise to creating solutions that combine […]

https://calyxia.com

Capturing the invisible language of skin using Volatile Organic Compounds (VOCs)

15 min

COFFEE BREAK

30 min

TikTok Effect: Gen Z and Alpha redefine perfume and its use

15 min

Julie-Anne Noublanche

Julie-Anne Noublanche, fragrance expert consultant at Semantiweb, has honed her expertise through a Master’s degree from ISIPCA and marketing roles at fragrance houses Givaudan and Mane. She has built a diverse marketing career across both FMCG and luxury divisions, working for leading global companies such as Unilever, L’Oréal, and LVMH. Her experience spans global and […]

https://www.premiumbeautynews.com/en/gen-z-redefines-perfume-and-its,25242

Round table : Heritage brands, when vintage reassures

30 min

Sophie Normand

Sophie Normand is now editor for Fragrantica and Premium Beauty News. She also writes for niche perfumery brands. In parallel with this editorial activity, she leads olfactory training and trend tours dedicated to niche and high-end perfumery brands.

https://www.premiumbeautynews.com/
Thomas Fontaine

Independent perfumer and founder of a consulting & creation company Pallida. He created for brands like Lubin, Jean Patou, Grès, L’Occitane, D&G, JL Scherrer, Léonard, J-Charles Brosseau, Ungaro, Sonia Rykiel, E. Aigner, Passionata, Perry Ellis, Alain Delon, Faberlic, Jaguar… Graduated from the prestigious ISIPCA perfumery school at Versailles he worked previously for Procter & Gamble, […]

Nelly Chenelat

After more than 20 years in the perfume and cosmetics industry, followed by a period in consulting, Nelly Chenelat decided to pursue an entrepreneurial venture. She acquired LT Piver perfumes from the Amouyal family, who had owned the company for over three decades.

https://www.premiumbeautynews.com/fr/un-vent-de-renouveau-souffle-sur,21696

Olfactive workshop: Latest olfactory trends around the world

20 min

CONCLUSION

10 min

PARTENAIRES

 

 

CONTACT & DIRECTIONS

Event on registration only.
Reception from 8:30 am.

Contact us

VERSO
Centre de conférences
52 rue de la Victoire
75009 Paris

Access map

REGISTRATION

Register on line,
secure payment by credit card (possibility of reservation for payment by bank transfer or check)

EARLY BIRD

520 € HT

Early bird is avaiable until the 3th September, 2024 (included)
STANDARD

650 € HT

Standard – 1 Personne