Fragrance Innovation Summit 2026
November 25, 2026 | Paris
Having transformed creation, product development, and marketing, artificial intelligence is now reshaping consumer behavior itself. Guided by ChatGPT and other conversational assistants, as well as AI-powered search engines capable of instantly comparing hundreds of fragrances, identifying lower-cost alternatives, decoding scent profiles, or uncovering previously unknown brands, consumers now wield unprecedented influence over their purchasing decisions.
This shift is rewriting the rules for the entire fragrance industry. Brands no longer control the narrative surrounding their creations and must contend with the rapid rise of dupes and AI-driven recommendations. Fragrance houses and ingredient suppliers are seeing their expertise exposed to even greater transparency.
At the same time, AI is unlocking entirely new possibilities. Hyper-personalized fragrance recommendations, made-to-order creations, and neuroscience-driven approaches to emotion: as artificial intelligence makes the seemingly impossible both possible and accessible, expectations are rising just as quickly.
This new landscape presents as many opportunities as it does challenges. How can brands preserve the value of creativity when AI enables constant comparison? How can they build desirability when conversational interfaces increasingly shape consumer choices? How can innovation remain distinctive as imitation accelerates? And above all, how can the fragrance experience evolve to deliver what artificial intelligence can never truly replicate: emotion, surprise, human connection, and desire?
Program
08h30 – 09h00
Registration desk & welcome coffee
09h00 – 09h10
Opening speech
Vincent Gallon | PREMIUM BEAUTY NEWS
Philippe Ughetto | FRAGRANCE FOUNDATION FRANCE
SCENTSCAPE: CHARTING NEW OLFACTORY TERRITORIES
09h10 – 09h30
A global tour of innovations redefining fragrance
Aurélie Dematons | LE MUSC & LA PLUME
Vincent Gallon | PREMIUM BEAUTY NEWS
09h30 – 09h50
Global market enters a new phase as dupes gain momentum
speaker to be confirmed
09h45 – 10h00
How are Asian brands rewriting what fragrance can be
Dao Nguyen| ESSENZIA BY DAO
10h00 – 10h15
From tradition to global trends: A new generation of Indian fragrance brands
speaker to be confirmed
10h15 – 10h30
Case study: Embracing seasonality and rarity
speaker to be confirmed
10h30 – 11h00 — COFFEE BREAK
FRAGRANCE REIMAGINED: THE ERA OF EXPERIENCE
11h00 – 11h15
From the U.S. to China’s, fragrance clubs redefine scent discovery
speaker to be confirmed
11h15 – 11h30
When algorithms reveal an olfactory signature: an immersive experience
Ben Janoušek | KAORIUM
11h30 – 11h45
Perfume and Art: An ever-evolving dialogue
Stéphanie Gazel | GAZEL STUDIO
11h45 – 12h15
Panel discussion – Fragrance: a tool for shaping desirable experiences?
moderator to be confirmed
speakers to be confirmed
GUEST SPEAKER
12h15 – 12h35
From Harmay to WeChat: New retail experiences in China
Jason Ju Chunmao | JUST TANGERINE
12h35 – 12h45 — Q&A
12h45 – 14h00 — LUNCH BREAK
FRAGRANCE IN THE HYBRIDIZATION AGE
14h00 – 14h15
Fragrance in the age of beauty hybridization
speaker to be confirmed
14h15 – 14h30
Challenging the limits of perfumery through a holistic and neuroscientific approach
speaker to be confirmed
14h30 – 14h45
fMRI, Data, and AI: Putting Emotions to the Test
speaker to be confirmed
14h45 – 15h00
Case Study : A fine fragrance house seen through the prism of neuroscience
speaker to be confirmed
15h00 – 15h15
Hybrid and alcohol-free fragrances: the spray packaging challenge
speaker to be confirmed
15h15 – 15h30
Microfluidic formulations for alcohol-free hybrid perfumes
speaker to be confirmed
15h30 – 16h00 – COFFEE BREAK
CYBERNETIC OR HUMAN? DEFINING UNIQUENESS IN THE AGE OF AI
16h00 – 16h30
Roundtable: Can niche fragrance preserve creativity in the age of dupes and AI?
Moderator : Annie Bégnaud | AB Agency
speaker to be confirmed
16h30 – 16h45
Transforming in-store fragrance discovery through personalized AI recommendations
speaker to be confirmed
16h45 – 17h00
Winning visibility: How AI is changing the rules for fragrance brands
speaker to be confirmed
17h00 – 17h30
Panel discussion – Standing out with a distinctive olfactory signature
Moderator: Sophie Normand | PREMIUM BEAUTY NEWS
speaker to be confirmed
17h30 – 17h45
Olfactive workshop: Latest olfactory trends around the world
Isabelle Ferrand | CINQUIEME SENS
17h45 – CONCLUSION
Registration
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