Early Bird (until the 30 September, 2026 included): 520 €

Fragrance Innovation Summit 2026

November 25, 2026 | Paris

Having transformed creation, product development, and marketing, artificial intelligence is now reshaping consumer behavior itself. Guided by ChatGPT and other conversational assistants, as well as AI-powered search engines capable of instantly comparing hundreds of fragrances, identifying lower-cost alternatives, decoding scent profiles, or uncovering previously unknown brands, consumers now wield unprecedented influence over their purchasing decisions.

This shift is rewriting the rules for the entire fragrance industry. Brands no longer control the narrative surrounding their creations and must contend with the rapid rise of dupes and AI-driven recommendations. Fragrance houses and ingredient suppliers are seeing their expertise exposed to even greater transparency.

At the same time, AI is unlocking entirely new possibilities. Hyper-personalized fragrance recommendations, made-to-order creations, and neuroscience-driven approaches to emotion: as artificial intelligence makes the seemingly impossible both possible and accessible, expectations are rising just as quickly.

This new landscape presents as many opportunities as it does challenges. How can brands preserve the value of creativity when AI enables constant comparison? How can they build desirability when conversational interfaces increasingly shape consumer choices? How can innovation remain distinctive as imitation accelerates? And above all, how can the fragrance experience evolve to deliver what artificial intelligence can never truly replicate: emotion, surprise, human connection, and desire?

Program

Subject to change

Note: simultaneous translation (French<->English) will be available throughout the entire conference day

08h30 – 09h00
Registration desk & welcome coffee

09h00 – 09h10
Opening speech
Vincent Gallon | PREMIUM BEAUTY NEWS
Philippe Ughetto | FRAGRANCE FOUNDATION FRANCE

SCENTSCAPE: CHARTING NEW OLFACTORY TERRITORIES

09h10 – 09h30
A global tour of innovations redefining fragrance
Aurélie Dematons | LE MUSC & LA PLUME
Vincent Gallon | PREMIUM BEAUTY NEWS

09h30 – 09h50
Global market enters a new phase as dupes gain momentum
speaker to be confirmed

09h45 – 10h00
How are Asian brands rewriting what fragrance can be
Dao Nguyen| ESSENZIA BY DAO

10h00 – 10h15
From tradition to global trends: A new generation of Indian fragrance brands
speaker to be confirmed

10h15 – 10h30
Case study: Embracing seasonality and rarity
speaker to be confirmed

10h30 – 11h00 — COFFEE BREAK

FRAGRANCE REIMAGINED: THE ERA OF EXPERIENCE

11h00 – 11h15
From the U.S. to China’s, fragrance clubs redefine scent discovery
speaker to be confirmed

11h15 – 11h30
From algorithms to emotion: How AI is making fragrance discovery more human
Ben Janoušek | KAORIUM

11h30 – 11h45
Perfume as an artistic medium?
Stéphanie Gazel | GAZEL STUDIO

11h45 – 12h15
Panel discussion – Beyond the signature fragrance: How brands can create experiences that meet consumers’ search for meaning, emotion, and personalization
moderator to be confirmed
speakers to be confirmed

GUEST SPEAKER

12h15 – 12h35
From Harmay to WeChat: New retail experiences in China
Jason Ju Chunmao | JUST TANGERINE

12h35 – 12h45 — Q&A

12h45 – 14h00 — LUNCH BREAK

FRAGRANCE IN THE HYBRIDIZATION AGE

14h00 – 14h15
From São Paulo to Shanghai: The thousand and one faces of perfume
speaker to be confirmed

14h15 – 14h30
Scent and the brain: what neuroscience gets right (and wrong) about us
speaker to be confirmed

14h30 – 14h45
fMRI, Data, and AI: Putting Emotions to the Test
speaker to be confirmed

14h45 – 15h00
Case Study : A fine fragrance house seen through the prism of neuroscience
speaker to be confirmed

15h00 – 15h15
Packaging innovation: Rethinking spray delivery for hybrid and alcohol-free fragrances
speaker to be confirmed | APTAR BEAUTY

15h15 – 15h30
Beyond the spray: reformulating fragrance chemistry
speaker to be confirmed

15h30 – 16h00 – COFFEE BREAK

CYBERNETIC OR HUMAN? DEFINING UNIQUENESS IN THE AGE OF AI

16h00 – 16h30
Panel discussion – Dupes and AI: In a world of endless possibilities, how can brands preserve the value of creativity?
Moderator : Annie Bégnaud | AB AGENCY
speaker to be confirmed

16h30 – 16h45
In-store AI: what it actually changes at the counter
Avner Gal | IROMA SCENTS

16h45 – 17h00
Getting found: fragrance brand visibility in AI search
speaker to be confirmed

17h00 – 17h30
Panel discussion – Creating the inimitable: How ingredient innovation shapes unique olfactory signatures
Moderator: Sophie Normand | PREMIUM BEAUTY NEWS
speaker to be confirmed

17h30 – 17h45
Olfactive workshop: Latest olfactory trends around the world
Isabelle Ferrand | CINQUIEME SENS

17h45 – CONCLUSION