With consumers increasingly eager for new experiences, the pace of new launches keeps speeding up and new brands have emerged, supported by distributors trying to stand out. New concepts have been created and distributors themselves are starting to take control, as can be seen with the partnership between H&M and Givaudan.
High perfumery needs to remain attractive, but it is increasingly compelled to surprise and penetrate unexpected territories. New ingredients, new notes, new applicators, new textures, new functions: brands, suppliers, and distributors have been methodically exploring these multiple avenues for innovation.
In keeping with the event organized last year, the 2018 Fragrance Innovation Summit to be held next October 25 in Paris will provide an overview of the major market trends, the latest innovations, and the emerging technologies, as well as testimonies of professionals. The presentation agenda was deliberately reduced to focus on the essentials. Ultimately, philosopher and essayist Gilles Lipovetsky will put new consumer expectations in perspective in a world marked by hyper-seduction.
Discover the whole day’s agenda and join us to imagine the future of perfumery together.
The conference will be held in French (except for 3 topics) and will be simultaneously translated into English.
Summit President: Fragrance Foundation France
Co-facilitators: Fragrance Foundation France / Premium Beauty News
* Program subject to change.
08:30 – 09:00 | Coffee Reception
09:00 – 09:05 | Welcome by the President
09:05 – 09:15 | Innovation: issues and challenges within organizations
Anne Abriat, The Smell and Test Lab
09:15 – 09:30 | Fragrance market: current situation and prospects
Anaïs Dupuy, Kantar
09:30 – 09:45 | A World tour of fragrance innovations
Vincent Gallon, Eva Lagarde, Premium Beauty News
09:45 – 10:00 |Middle East: a source of inspiration for European perfumery?
Carla Romagosa, Eurofragrance
10:00 – 10:15 |The new perfume gestures in Asia
Florence Bernardin, Information & Inspiration
10:15 – 10:30 | BREAK
10:30 – 10:45 |Case study: “I Am Trash, Les Fleurs du Déchet”
Étienne de Swardt, État Libre d’Orange
10:45 – 11:30 |Round table – Sustainable commitment: brand communication issues
Gildas Bonnel, Sidièse
Sandrine Sommer, Guerlain
Astrid Dulau-Vuillet, Veressence
11:30 – 11:45 |Raw materials: different cultures, different perceptions
Isabelle Ferrand, Cinquième Sens
11:45 – 12:00 |What design solutions to adapt to new trends?
Elie Papiernik, Centdegrés
12:00 – 12:30 | Perfume: “hypermodern” consumers have new expectations
12:30 – 12:45 |Questions / Debate
12:45 – 14:00 | LUNCH
14:00 – 14:15 | Big Data and AI: what connected consumers say about perfume
Marguerite Leenhardt, XiKO Cosmetalk
14:15 – 14:30 |Creating a perfume experience on the web and social media
Nicolas Olczyk, Parfums, Tendances & Inspirations
14:30 – 14:45 | Case study: Sillages Paris, the first 3.0 perfume brand
Maxime Garcia-Janin, Founder, Sillages Paris
14:45 – 15:00 | Smart breakthrough: the new sampling era
Valérie Jacob, Samplicity
15:00 – 15:15 | India, a continent to (re)-discover
Hervé Fretay, Givaudan
15:15 – 15:30 | Innovating with new botanical species in the perfumer’s palette: Nepalese Timur Pepper
Serge Majoulier, Mane
15:30 – 15:45 | Neurosciences to enhance assessment
Patricia Arnostti, Symrise
15:45 – 16:00 | Does packaging drive the evolution of diffusion modes and gestures in perfumery?
Gerald Martines, In•Signes
16:00 – 16:15 | Study: Reinventing perfuming
Isabelle de Maistre, Quadpack
16:15 – 16:30 | A porcelain bottle for perfumery
Rosito Colomar, Artoria
16:30 – 16:45 | BREAK
16:45 – 17:00 |The Luxe Pack 2018 innovations at a glance
Kristel Milet, Premium Beauty News
17:00 – 17:15 | Internet of Beauty: pack digitalization – How to build a new relationship with consumers
Étienne Brière, Albéa
17:15 – 17:30 | Understanding consumers through innovative sampling campaigns
Karan Gupta / Armaan Mehta, Odore
17:30 – 17:45 | Fragrance in the GCC at the age of digitalisation / New retail concepts and experiential Consumer
Marie-Hélène Strauss, Groupe Chaloub
17:45 – 18:00 | Crossed perspectives
Fragrance Foundation France, Anne Abriat, Gilles Lipovetsky
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